Augmented Reality / AR-Design

is the presentation medium
of the future

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A selection of our projects

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View in your space View in your space View QR code Show in browser

View in your space View in your space View QR code Show in browser

View in your space View in your space View QR code Show in browser

View in your space View in your space View QR code Show in browser

View in your space View in your space View QR code Show in browser

View in your space View in your space View QR code Show in browser

Your advantages with augmented reality

Augmented reality brings several benefits, from happier customers to improved search engine listings and higher conversion rates. Augmented Reality – a step into the future. Even at world market-leading companies like Amazon and Ikea, AR is already a big topic and also already in use.

AR for your individual needs: our range of services in the field of AR design

We put your products in the virtual spotlight. Simple, true to the original and, if required, in a wide range of forms and color variants.
You have the choice of photogrammetry or image measurement or a digital replica of your product.

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AR design with photogrammetry

Imagine you want to sell a lamp. Using photogrammetry, a photographic scan, we can create multiple views of your product and digitally rework them. This creates a digital clone of your product. In the process, we collect a variety of image data and parameters, with the goal of combining them in a way that reduces the data quantity to the minimum. Photogrammetry is therefore mainly suitable for complex objects with many details. We would be happy to advise you on whether photogrammetry is the appropriate basis for AR design for your product.

AR design as a
digital replica

We create a precise digital replica of your product for you. The advantage is that less data is required (i.e. low poly) and yet the result is still detailed and realistic – so it’s ideally suited for use in AR applications in digital devices with minimal data volume. We need 2D pictures or technical data to produce the replica of your product.

AR design by Idee & Design – Markus Binz. We bring your products to life.

Are you thinking about presenting your products using AR design and making your online store fit for virtual reality? Dive into the next-generation shopping experience with us. Just give us a call! We will give you extensive advice on how your products can be presented using AR design and what advantages are associated with a digital shopping experience for e-commerce. We give you a first impression of the effect of augmented reality in your online store and submit a detailed offer for your custom AR design.

Keep in mind too that under certain conditions, government funding is available for projects in the AR field. Ask about a digital funding program, for example. We would also be happy to provide you with the address of a subsidy consulting service.

Virtual product model: What is behind augmented reality / AR design

What is augmented reality (AR)?

Augmented reality, also known as product simulation in virtual space or virtual product design, is a 3D presentation process that creates a link between real and virtual reality. Augmented reality actually means “extended reality”. Unlike virtual reality (VR), in which a completely virtual world can be created using special VR glasses, AR is about integrating virtual elements into the real world.

AR can be generated using the camera of a smartphone or via AR glasses. Many well-known manufacturers of mobile devices are already using this new technology or are currently developing new applications. There’s no question that AR is the future of e-commerce and will have a far-reaching impact on the way we live our daily lives.

The special thing about AR is that it doesn’t completely isolate the user from their environment, as is the case with VR glasses. Using their mobile device or glasses, the customer receives additional information about their surroundings or is able to bring digital product displays into their private environment. They can use AR then to test the effect of objects such as furniture, decorations, home accessories or a design in their real environment. That means AR can be used to generate virtual sensory and purchasing incentives that would never be conceivable in 2D or 3D. We bring your products a little closer to your customers’ reality.

Is this a really possible now? How can you create augmented reality?

Creating augmented reality requires an interaction between hardware and software. To capture the real-world environment, AR-enabled mobile devices use certain hardware sensor technologies such as cameras and GPS systems. Touchscreens, microphones, headphones and screens form the interfaces between the user and technology. The user controls the visualization of the AR content using these interfaces.

A modern processor ensures real-time operation and rapid data processing and calculation. Camera images, GPS data and user commands can be linked via the software of AR-enabled devices, and AR elements are added to the real environment. AR applications or AR interfaces consequently include a tracking system, a scene generator, a display system and databases, which interact to create a connection between the AR elements and reality.

To display products or goods in AR, you need a high-resolution 3D scan of the product or a digital replica in 3D. This is where the AR specialists from Idee & Design – Markus Binz come into play. We create digital replicas of your products or 3D scans to give your customers an immersive, true-to-life product experience.

What is the practical benefit of using AR design for displaying products?

There are significant benefits associated with AR design and AR product display for (online) retailers and manufacturers, as well as their customers. The buying process is more transparent because AR opens up new digital worlds of product presentation.

Customers can place, test and experience items and goods in their environment before making a purchasing decision. AR allows customers to experience the product actively and gives a realistic impression of how furniture, decorative items, accessories, garden design and much more will look in their own personal environment. Virtual and physical content can be combined in a playful way. This opens up new approaches to customer feedback because they experience a 3D AR model of the object in the direct context of their real environment – with a direct impact on conversion rates. How does the furniture or decorative element fit into the overall look of the room? What effect does it have on the viewer? What is the effect of the proportions or surface texture? How should it be arranged in the room or for the user? In short, AR provides a realistic, experiential and immersive product experience. And generates more sales.

AR design takes product sales to a new level. Sales services can benefit significantly from sophisticated AR applications – independent of time and location. This can increase the efficiency of operational processes and open new sales channels.

Bring your customers into your digital department store via AR. Or offer them a unique shopping experience in their own four walls and create product experiences that would otherwise only be conceivable on site in brick-and-mortar stores. Be part of the e-commerce revolution with AR design for your products! Overcome the limits of sensory perception with AR design and seize the opportunity to increase your sales through next-generation online shopping.

What is the practical benefit of using AR design for displaying products?

AR design in everyday life: examples for practical applications

See how a piece of furniture fits into the room, how it interacts with the furnishings and how it changes the room before buying it – augmented reality makes all of this possible. Purchasing a furniture piece is sometimes a big investment, especially for high-quality brand-name furniture or kitchens. Your customers want to be sure that their ideas will work and they won’t regret their purchase. That’s why AR design is in such high demand now, especially for furniture and furnishings. Virtually furnishing a home with the help of 3D AR offers customers a significant benefit and an advantage in terms of information. The great thing is that with the right mobile device, viewing a product in a real-world context doesn’t even require a special app or complex programming. Several items can also be combined with each other and placed within the augmented reality.

What distinguishes the AR design specialists at Idee & Design – Markus Binz is that we think along with our customers and we think ahead. Because less data volume is more, especially with mobile devices. We create a detailed 3D AR design for your product by replicating it with a small amount of data so it can be integrated easily it into existing web applications. With our perfectly prepared AR image files, we take your product presentation to the next level. Include them in all your digital channels and offer your customers a sophisticated option to test and experience your products and view them from all sides via cell phone or tablet – without a time-consuming shopping trip. “View in AR” is the prompt that shows your customers new perspectives: You can zoom into the product, rotate it, view it from all sides, place it virtually at any point in your environment and then, of course, add it to the shopping cart with a simple click.

AR design can be applied in a variety of ways: For example AR designs for products around the house, apartment, garden and garden design such as furniture, carpets and grills are all conceivable. Even vehicles can be virtually integrated into your reality via AR design: Do you want to test whether a new car would fit in the garage or in front of the house? It's easy with AR. The digital clone of your product creates a realistic impression. You can use it to open up completely new sales channels and offer customers a perfect first impression even before they buy.

Augmented Reality / AR-Design

How can you benefit from augmented reality / AR design?

How can I integrate augmented reality on my website?

Our range of services in AR design