It’s not about ideas.
A selection of our projects
Deco Trend Sets
Home Decor Tropical Set
We consider personal cooperation and individual support to be very important to us.
we visualize your idea
Graphic design, illustration and sample design from Idee & Design tells your target group the visual story of your products. Our focus is on decor design for the consumer market.
Decors can be classic, neutral, impactful, fun, or reflect a seasonal or life theme. We design individual decors for you or create entire design concepts that pick up on the latest trends.
We illustrate characters and motifs, individually adapted to the respective product, with appealing designs for your target group. For example, do you need a seasonal motif for your products? We can develop new proposals or draw on our vast archive.
Whether it’s on clothes, objects or products: We design appealing, detailed and creative motifs just the way you want.
we take design to the next level
Through our sophisticated conceptualization process, we ensure that your products have the right design. Using CAD modeling and visualization we create realistic impressions via 3D models. We also generate production data for items so the article design corresponds exactly to your ideas or your process is presented in a comprehensible way. In addition, our product designers can design completely new items for production on request.
We are currently one of the few agencies in Germany using AR design, which we implement to take product design to the next level: “AR design” stands for augmented reality design. This approach allows us to bring your products and services into the reality of your customers’ lives. Using a mobile device, AR design can be used to project products into a real context and display them realistically. This gives customers the opportunity to test products in the environment they are intended for before they buy.
This opens a whole new buying and product experience for your customers. We would be happy to advise you on which AR process is best for your purposes and give you a first impression of the incredible opportunities associated with AR design for the digital presentation of your product and your company.
we create lasting positive impressions
Corporate design is about giving your company a unique, unmistakable appearance so your recognizability and continuity set you apart from the competition and attract customer interest.
The purposefully coordinated elements of logo, typography and color design create a unique and consistent overall appearance that appeals to exactly the people you want to reach.
Do you want to stand out from the competition and leave a lasting impression on your customers? At Idee & Design we offer classic business equipment, logo design, visual identity, as well as mascot design tailored to your individual needs. Together, we will successfully present your company to the public in a lasting way and ensure you are recognized in the market.
we connect the buyer and product
We ensure that the first impression you make is absolutely coherent. Product packaging plays an enormously important role in purchasing decisions. It has to be authentic, pleasant to the touch, and arouse sensations that communicate your product in a positive light.
We are happy to accept this challenge and can design individual product packaging, displays, for example for retail presentation, and deliver a unique label design or insert design. We focus on recognition, emotional appeal and a look that makes customers want more.
Idee & Design – Markus Binz has stood for extensive experience in design and creation since 1992. Let our knowledge and creativity work for you!
We put your product in the spotlight
As one of currently few agencies in Germany we bring product design with AR-design to the next level: “AR-design” is based on the term augmented reality, or in other words “extended reality”. Which helps us to bring your products and offers in the reality of your clients. Via a mobile device you can project AR-design products in a real context – and present them true to life. So can customers test products in their intended environments before buying them.
You can provide customers with a completely new buying and product experience. We will happily consult you about which AR procedures fit your needs perfectly and give you a first impression of the unbelievable opportunities, that come with AR-design
for the digital depiction of your products and your company.
Exactly what you’re looking for?
For more than 20 years Idee & Design has been conceptualizing the ideas of more than 300 clients worldwide.
Our clients include
and many more!
We are very happy that the collaboration with Dipl.-Ing. Markus Binz and his creative team works so well. Not only in terms of the realization of “intended” products, but also in the development of completely own ideas, creations and collections. In the many years of our cooperation, every date was met without exception. Even when the designer responsible for us was on vacation, there was and is always a competent and equally friendly substitution.
We are glad you are here.
Reinhold W. Heim
Already for quite some years, Markus and his colleagues provide us with good designs for our stock range. Our cooperation is personal and nice, and they are always willing to change the artwork to our wishes.
I can imagine that we will continue this for many years!
I am very satisfied with your work for our company. I’m looking forward to further collaboration with you and your colleagues.
Weibler Confiserie Chocolaterie
In this way, I would like to thank you very much for the good and always professional cooperation. For many years now the creative and professional realization of ideas have always worked smoothly.
Thank you and we look forward to a continued pleasant and productive cooperation.
Frank van den Broek
Behind every idea there is a unique mind.